With the popularity of online shopping nowadays, more and more businesses are shifting their marketing efforts online. This is because a majority of consumers prefer to purchase from online shops. This means that if your business doesn’t have an online presence yet, you’re missing out on many opportunities to grow your customer base and your revenues. If you don’t have a website yet, we have a full guide on how to host a website to help you get started.
However, if you already have a e-commerce presence or have a website of your own, you may have heard that the first thing you need to keep your site up and running is to buy a domain name.
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What is a domain, and why do you need it?
A domain name is a string of text that represents a numeric IP address. It is what a user types into a browser window’s URL bar to reach your site. In other words, a domain name is your business’ name in the virtual world. If your website acts as a storefront on the internet, your domain name will be its address.
Computers use an IP address, a series of numbers, to find and identify other computers on the internet. Since humans may find it challenging to remember strings of numbers, domain names were created.
Why do you need it?
A domain name is essential for every online business because it is the first thing you need to build your online presence. It also represents your brand and how consumers think and feels about you.
Here are other ways a domain name can help your business:
1. Gain your customers’ trust and loyalty.
The right domain name that reflects your business’ values will make you look professional and trustworthy. As a result, you can establish a strong relationship with your customers because you can gain their trust, making them more willing to do business with you.
2. Own an authoritative email address.
When you register your domain name to a cloud hosting, you get email allocations with your domain name, making your emails look more legitimate. This means that people will be more willing to open your emails and not send them straight to their spam folders.
3. Reinforce your SEO effort.
While a domain name isn’t a significant ranking factor, it does significantly affect your SEO strategy. Using a mix of keywords in your domain name and ensuring that you look into other ranking factors can increase your search engine ranking.
4. Enhance your originality and branding.
Your domain name is also part of your branding, which is what makes you stand out in a sea of competitors in the virtual world. So, if you want to spread brand awareness successfully, use a domain name that effectively represents what your company does and how it adds value to people’s lives.
Conclusion
A lot of elements are needed to find the perfect domain. For one, it has to be professional and resonate with your brand. Keep in mind that the best one should enhance your branding effort in the long run.
At CLDY, we offer a full suite of cloud hosting plans designed to put your website online according to the performance and features you need. With choices for all budget plans and our money-back guarantee, try us today without risk and contact our team at [email protected]!
